About Copley's RV
(From Dealer Profile - GulfstreamCoach.Com)
Copley's RV, located in Hobe Sound, Florida, was established in 1985 by Oliver and
Marilyn Copley. The business began with consignment sales, parts, and service. Oliver
and Marilyn did all the sales, sold all the parts and even serviced and cleaned the
units themselves. In 1988, Copley's expanded to a new location, adding several employees
and increases to their inventory. Today, Copley's RV Center sits on 2 acres, and has
generated over 12 million dollars in sales. Copley's is set to expand yet again after
recently acquiring the property next door...look for BIG CHANGES in 2007!
What sets Copley's apart from their competition is the fact that they are, and always have been, family owned and operated. Oliver and Marilyn have the work ethic, patience with customers and the commitment to great service necessary to build a respectable business. Every employee at Copley's has the same vested interest in the company and it's goals as Oliver and Marilyn do. All of these things have been the key factor to building their businesses' reputation to the highest in the industry.
Fantastic service, great selection, and customer approval are just a few of the benefits Copley's has to offer. Customers feel comfortable as soon as they enter the lobby because of the friendly, family atmosphere. Whether they are looking to buy or to have service done on their unit, Copley's employees strive to ensure all of their customers leave happy. They employ a nationally ranked service manager, who leads a great service department, to take care of their customers service needs. For those looking to buy, a wide selection of motorized and towable units from numerous manufacturers is always on-site and offered at extremely competitive and often the lowest, prices. These features and benefits are the reason for Copley's continuing growth.
Customer satisfaction is always an important part to maintaining a successful business. Copley's believes
customer satisfaction is only achieved through teamwork. "Management must make every effort to have
service, sales, administration, finance, and parts work towards the same goal" states Brian Copley, Sales
Manager. "Management ought to be proactive in satisfying customers. This means find the customer with the
problem before he finds you - and bring the solution with you. Happy customers are extremely effective
advertising; unhappy ones are 10 times as effective - for your competition."
On the advertising side of business Copley's #1 priority is name recognition. Their first goal is putting the Copley name in front of the largest population. To that end, they envision the internet as their next advertising frontier.
RV shows are a great advertising medium for all dealers. Copley's secret to success at an RV show, is securing the largest square footage possible. Prior to any shows, they discount all inventory to a set "show price", and post that price clearly in windows. They then bring a wide variety of units to a show, offering potential buyers a first-hand look at the bulk of their inventory. They won't let any reasonable deal fall through. When these elements are paired with the Gulf Stream show team's display, the outcome of a show is never disappointing.
As a leader in the RV industry, Copley's RV has a wealth of knowledge that other dealerships are sure to benefit from. Brian Copley tells us, "selling recreational vehicles means selling recreation! Make it fun and exciting for the customer." Copley also gave us insight on employee attitudes vs. customer satisfaction. He told us, "make sure you're employees enjoy what they do; that translates to happier customers all around." That is great advice for any business owner.
Copley's offers a great selection of Gulf Stream products as well as a knowledgeable sales staff to answer any of your questions.